|Cor!! teaser in Buster dated May 23rd, 1970|
The news came a week later in the form of a 4-page pull out in which Gus Gorilla announced that the super new laughter weekly was due to be out next week.
|Cor!! promotional flyer in Whizzer and Chips|
dated May 30th, 1970.
A week later most companion comics came with another 4-page flyer – “COR!! OUT TODAY” proclaimed the sign on the front of the pull out. Centre pages showed a number of characters from the new comic and invited readers to guess their names by choosing from the list.
|Cor!! No. 1 promotional flyer in Whizzer and Chips|
dated June 6th, 1970
The launch of Cor!! coincided with a rough period for some IPC comics because their publishing schedules were disrupted by industrial action. It affected Buster, Smash! and Valiant that all came out with a double cover date of June 6th/13th, 1970. In effect this meant that there were no issues on 13th June and no ads for the second issue of Cor!! were published.
|Cor!! No. 2 ad page in Scorcher dated 13th June, 1970|
|Cor!! No. 2 ad in Whizzer and Chips dated June 13th, 1970|
Next week things came back to normal, and Cor!! issue No. 3 was presented with a full page ad in all companion comics.
|Cor!! No. 3 ad in Buster dated June 20th, 1970|
The promotional campaign ended a week later with a half-page ad urging readers to place their regular order now.
|Cor!! ad in Buster dated June 27th, 1970|
Valiant appears to have run a somewhat scaled-down advertising campaign of Cor!! There was no teaser in the issue dated May 23rd, nor there was anything in the week preceding the premiere (although there is certainly a possibility that the pull-out was removed from my copy of Valiant, can anyone confirm please?). The double-dated issue of June 6th/13th, 1970 was different from other IPC comics of that week in the sense that it only had a single-page ad of Cor!! No. 1 rather than the full 4-page flyer as in other comics.
|Cor!! No. 1 ad in Valiant dated June 6th/13th, 1970|