Friday, January 11, 2013

SHIVER & SHAKE ADS IN IPC COMPANION COMICS



Let’s take a look at how the arrival of the new comic was advertised in IPC companion papers. As was the tradition, other comics started making small noises about a new sister publication by running half-page announcements a week in advance. This one is from Whizzer and Chips dated 3rd March, 1973:


Big news was dropped on the day when the first issue of Shiver and Shake became available in the 'paper shops'. Companion comics ran a four page advertisement on the centre pages. Here is how it looked in Whizzer and Chips dated 10th March, 1973:

 

Two different layouts of the advertisement were used to promote the second issue of Shiver and Shake and the free gift that came with it. Here is the ad from Buster followed by one from COR!!, both dated 17th March, 1973.


The third issue and the free gift were promoted with a full page ad. This one is from COR!! dated 24th March, 1973:


Later on Shiver and Shake ads appeared regularly in most IPC companion papers. Here are some examples from Whizzer and Chips from 1973 and 1974:


I find this plug particularly interesting because it was on the cover of another comic:

 

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