Brimstone and Treacle were two apprentices of Merlin the Magician whom he accidentally sent from the times of H.M. King Arthur to the year 1973 where they started a neat little business with sorcery as the main speciality, offering ‘magic for hire and spells for sale’. The first episode in SHIVER AND SHAKE No. 22 (August 4, 1973) tells us everything about why and how they found themselves six hundred years ahead of their time, how they started their business and why they picked Wizards Anonymous as the name of their ‘24-hour spell service with a smile’:
The idea of
keeping a low profile was dropped very early in the run and Brimstone and
Treacle stopped changing their robes to disguise themselves. More than that, on
a number of occasions they were seen in public riding the Wizmobile that was in fact a
pram:
Sometimes
their wizardry worked and sometimes it misfired, but they never failed to come
up with mad and unexpected solutions to their customers’ problems. What did
they do when they were approached by a Punch and Judy man who was no longer
able to hold his audience because everybody preferred watching television?
Well, they used a vice versa spell and let Punch and Judy have the television
and turned Punch and Judy booth into the only place to watch TV programs! Or
how did they cure a man who couldn’t sleep? They consulted some SHIVER & SHAKE strips and saw
that everyone who was sleeping in them had a lot of Z letters hanging about
their heads so they bought an armful of Zs from a store that sold plastic
letters for shop fronts and hung them above the poor man’s bed, accidentally
dropping one down on his head and knocking him out. Below are a couple of random episodes for your enjoyment:
Apart from
their talent at wizardry, WA excelled in marketing and
advertising. It is true that they got a lot of business from hearsay and word
of mouth, but a bit of self-promotion didn’t hurt. Advertising banners and
slogans in Wizards Anonymous was a trivia fun ingredient of the strip,
just like menu boards in Scream Inn. Here are
some examples:
Wizards
Anonymous also had a rich reference library of spell
books and related literature. Brimstone was the entrepreneur/manager type,
while Treacle was the educated one who really knew his stuff in spells and
potions and here is the list of the titles he was seen consulting:
- Spells and the Workings Thereof,
- Spells Ancient and Modern,
- Lovely Kindly Spells,
- Spells for Getting Out of Nasty Situations,
- A Bumper Book of Nature Spells by Wizard Prang, Author of A Cupful of Sorcery,
- Popular Magic,
- 101 Spells a Bright Boy can do – With 500 illuminations in full colour – Ye Camelot Press,
- Who’s Who in Magic,
- The Jolly Lively Spell Book by Annie Mator (Third Witch in Macbeth),
- The Birds and Bees Book of Nature Spells, Vol. I,
- Woodland Nymphs and Satyrs,
- My First Spelling Book,
- Spells for Backward Boys.
Wizards
Anonymous had their 15 minutes of fame in SHIVER AND
SHAKE issue 37 (November 17, 1973) in which Brimstone
and Treacle not only made a guest
appearance in Scream Inn but also devastated the Innkeeper by winning the prize
of one million pounds. You can read that episode here. The crafty Innkeeper
made his own guest appearance in Wizards Anonymous in that same issue and used
his cunning to restore the original status of things:
All in all,
it was a bright and funny strip. If I was asked to do a top ten of my favourite
SHIVER AND SHAKE strips, Wizards Anonymous would definitely
be there. It’s a shame the feature had such a short run of only 23 weeks. The
beginning of 1974 was the time when preparations for the launch of a new comic Whoopee! were in full swing at Fleetway
House. Brian Walker was asked to do The Ghost Train series for the new
paper. The strip was initially a three-pager, so together with Scream Inn and Wizards Anonymous in SHIVER AND SHAKE, this would have meant 7
pages of artwork a week for Brian Walker, and it was probably too much for the
artist. Given the success of Scream Inn, cancelling it was out of
the question, so bringing Wizards Anonymous to an end was the
only reasonable option. The strip was given a proper ending in which the two
potty wizards returned to their era and brought back some new ideas from the
future:
Wizards
Anonymous started in SHIVER AND SHAKE issue 22 (August
4, 1973) and continued without a break until issue 44 – the first issue of 1974
dated 5th January. The strip was part of SHAKE section except for the last
episode that was in SHIVER. The illustrator was the excellent Brian Walker and
I suspect that the scripts were by Cliff Brown (I don’t know for sure, but they
do look very Cliff Brown to me…). Brian Walker sneaked his initials in the last
panel of the episode in SHIVER AND SHAKE issue 43 (X-mas number dated December
29, 1973):
