welcome and enjoy!

Hi and welcome to my blog about comics from other people’s childhood! It is dedicated primarily to British humour comics of the 60s and 70s. The reason they are not from my childhood is simply because I didn’t live in the UK back then (nor do I live there now). I knew next to nothing about them until fairly recently but since then I’ve developed a strong liking for the medium and amassed a large collection, including a number of complete or near complete sets. My intention is to use this blog as a channel for sharing my humble knowledge about different titles, favourite characters and creators as I slowly research my collection.

QUICK TIP: this blog is a sequence of posts covering one particular comic at a time. The sequence follows a certain logic, so for maximum results it is recommended that the blog is read from the oldest post up.

Copyright of all images and quotations used here is with their respective owners. Any such copyrighted material is used exclusively for educational purposes and will be removed at first notice. All other text copyright Irmantas P.

Showing posts with label Advertisements. Show all posts
Showing posts with label Advertisements. Show all posts

Friday, January 17, 2020


Check out the caption at the top of the front page of WHOOPEE! above. Indeed, in 1975 (and later on) readers of the comic were rewarded with more than just a bundle of laughs – they could also win themselves quite a bit of cash!

I randomly picked the issue cover-dated 17th May, 1975 and checked how much prize money was up for grabs in a week.

£1 was offered for each letter published in the ‘Letters’ column:

£1 was paid for each joke used (readers were asked to send jokes in a variety of subjects (School, Animal, Spooky, All at Sea, Police, Historical, etc.):

A prize of £1 was paid to the sender of that week’s Knock Knock joke:

There was a prize of £1 for every good suggestion for a script of Scream Inn:

That’s in addition to the joy of seeing your name included in the strip, usually in the first panel:

Last but not least, a kingly reward of £2 was offered for each World Wide-Weirdies idea used (not to mention the extra bonus of seeing your name in print at the top of the page):

Theoretically, if a resourceful reader was successful on all 5 counts, he or she could collect £6 in a single week!

Moreover, the adventure strips included in WHOOPEE! at that time encouraged readers to take note of the various clues in the weekly episodes, and enter for a cash prize at the end of the story. They were asked to write the clues on a coupon provided, stick it on the back of a postcard and send it to IPC Magazines. Fifty senders of the first all-correct cards were rewarded with £1 each, and saw their names printed in the magazine! Here’s an example from Island of Suspicion, followed by the coupon included in the next week’s issue of WHOOPEE!:

Besides, WHOOPEE! had all kinds of goodness offered by its advertisers. Here’s what was advertised in the issue of 17th May, 1975:

IPC children’s comics of the 70s competed for the young readers’ pocket money with well-established DCT titles. The Beano and The Dandy were 20 pages thick and cost 3 p., they had a stellar lineup of strips such as The Bash Street Kids, Biffo the Bear, Dennis the Menace, Minnie the Minx, Little Plum, Desperate Dan, Black Bob,  Corporal Clot, Roger the Dodger, etc. – all fondly remembered by parents and grandparents who now bought comics for their kids and grandchildren. In this context, IPC had to make an extra effort.

In the case of WHOOPEE!, the price of 5 p. (2 p. more than The Beano or The Dandy) was a drawback, but the page count of 32 (12 pages more than The Beano or The Dandy), the excellent lineup of dynamic fresh-looking characters and strips (particularly those exploiting the hot new theme of horror humour – which DCT tended to completely avoid at the time), the quality of the art, the abundance of colour pull-out posters and fun booklets (hardly ever found in the rival comics) made WHOOPEE! a very appealing package. Involving the young readers into the process of creating the comic (by asking to send strip ideas, etc. and printing contributors’ names in the paper) was a particularly clever move of the editorial team, as was the generous cash-reward policy.

To put my findings into context, I checked my copies of that week’s issues of The Beano and The Dandy to see what their cash prize offering was. Somehow, I was not surprised to discover it was just £2 per week in The Beano (£1 for each letter printed, and £1 for each printed drawing of a reader’s pet): 

…and an unspecified cash prize for each ‘little funny story’ printed in The Dandy (the top story of the week received a Practical Joker’s Fool Outfit):

And while you’re here, I would like to remind you that although 2019 is over, my promotion for the POWER PACK OF KEN REID is not. Get your copies of the books and BONUS FREE PRINTS on eBay or from my online shop HERE!

Wednesday, November 26, 2014


Before I close the chapter of MONSTER FUN COMIC weeklies and call this mission completed, I thought it would be interesting to take a look at the adverts which appeared in the paper.

IPC in-house advertisements can be found in nearly every issue of the paper. They promoted free gifts and special features in sister publications such as Whoopee!, Whizzer and Chips, Jinty, Tammy, Battle, Tiger and Scorcher, Shoot!, BUSTER, LOOK AND LEARN and others. They also advertised Annuals and Holiday Specials of various IPC comics; here are some of the countless examples:

During its short lifetime MFC celebrated the arrival of quite a few new sister publications in a variety of genres:

From MFC No. 36; MFC Issue No. 35 had 4 pages of ACTION adverts

It is impossible to imagine an IPC comic without those small post stamp offers and ads aimed at stamp collectors. They can be found in nearly every issue of MFC:

Very often post stamp ads appeared in the same block with Whimsies from Wade or Whoppas from Wade:

Toys companies formed another group of commercial advertisers. One can’t help noticing that the vast majority of products were boys’ toys. There were quite a few ads of North Pacific line of flying craft models from Hales. The black and white adverts promoted Delta Dart Glider, Sky Flyer, Sleek Streek, Drifter, Skeeter, etc:

Atlantic UK Distributors Shard (Sports & Toys) Limited with their ATLANTIC big new range of scale models in full detail was another big advertiser of boys’ toys. Their adverts with red spot colour made several appearances on the back page of MFC towards the end of the run:

The full-colour full-page advertisements of Minic Ships range of scale models by Hornby also fell within battle and warfare category:

These adverts of Timpo adventure club from Timpo Toys, Kung Fuey Dragon Kite from Golden Wonder, Prehistoric monsters scale models and Kellogg’s Rice Crispies were also targeted at boys:

..not to mention these Norvic Man ads:

Here's an untypical Norvic advert promoting something specifically for girls:

These were not gender-specific:

Unhealthy foods and sweets formed another major category of the adverts. Cadbury’s was a regular advertiser. Their Curlywurly Bar ads came in a variety of designs and free gift promotions but always featured this poorly drawn bloke:

Cadbury’s also advertised their Freddo competition:

TreborLand and Trebor Blobs candies appear to have been big in the mid-70s; they were a frequent guest in MFC: 

...and sometimes even paid for two pages to promote their competitions:

Bessett’s Sweets were after kids’ pocket money as well:

Kellogg’s, Nestle, Nesquik and Weetabix were also there:

There were four adverts of cinema films: one for the musical Mister Quilp of the Old Curiosity Shop:

 two for At the Earth’s Core:

… and one for Future World:

Adverts in comics were often presented in the form of comic strips, and there were several examples in MFC; all can be viewed in the gallery below.

This concludes the series of blogposts about MONSTER FUN COMIC weeklies and I will now proceed to Holiday Specials and Annuals.

All Images 2014 © Egmont UK Ltd.  All rights reserved. Used with permission.