For
the first time on Kazoop!!, I have an article by a guest writer! The remarkably
researched piece by John Wigmans, a fellow enthusiast of Gulliver Guinea-Pig, covers
the origins of the bold little traveler. Many thanks to John for choosing my
blog to publish his article. Here is part one:
The First Steps of an Unlikely but Very Likeable Hero:
Gulliver Guinea-Pig
by
John Wigmans
The
Fleetway House, Farringdon Street, London: HQ of The Amalgamated Press,
publisher of numerous magazines and comics. In the spring or early summer of
1957 it became clear to the residing management that the sales of Tiny Tots
nursery comic were declining. This long-running weekly (first issue 22 October
1927) had survived the Second World War and paper rationing. But in the
mid-fifties the comic had lost most of its appeal to young readers and parents
who bought it for their children. Admittedly, Tiny Tots looked very
old-fashioned compared with the new line of nursery comics that had been
launched by the AP in 1954: Jack and Jill (in February) and Playhour (in
October).
The
people in charge (could this have been Leonard Matthews, by then Managing
Editor of all of the Amalgamated Press’ comics?) decided to take action. There
were three options: axe the title; incorporate the comic with another more
successful one; or revamp the ailing weekly to make it look more modern in an
effort to boost circulation.
Killing
off Tiny Tots completely seemed a bad choice: in 1957 it was the only remaining
real pre-school comic of the four ‘ancient’ juvenile AP-weeklies that had
survived the War. By the spring of 1957 the other equally old-fashioned nursery
titles Playbox, Rainbow and Chicks’ Own had already dropped out of the picture.
This must have been the result of declining sales. Playbox (first issue 14
February 1925) ran until 11 June 1955, after which it was merged into the
highly-successful Jack and Jill. Even the older Rainbow (first issue 14
February 1914) was incorporated with Tiny Tots on 5 May 1956; the latter
obviously still enjoyed a higher circulation than the former. And finally
Chicks’ Own (first issue 25 September 1920) was absorbed by Playhour on 16
March 1957.
Bill
Lofts, a historian of old boys’ books and story papers, wrote this about the
demise of Chicks’ Own in The Collectors’ Digest of May 1957 (No. 125):
Perhaps
his last remark hit home with The Fleetway House. Fortunately, Tiny Tots was
not merged with either Jack and Jill or Playhour – not yet anyway. But
something needed to be done before it was too late. Perhaps a revamp, in an
effort to boost circulation? Essential ingredients: a new formula; a lot of
new, modern strips and features to replace the old-fashioned ones; a new editor;
etc.
 |
| The last old-fashioned issue of Tiny Tots |
In
order to make it look like the successful Jack and Jill and Playhour comics,
yellow borders were introduced on the cover; a group of three companion papers
was born. The issue for 12 October 1957 (No. 1267) was the first improved Tiny
Tots. The adventures of the popular Tiger Tim and Mrs Bruin’s Schoolboys were
transferred from the back page to the front. According to the artist Colin
Wyatt who had joined the art department at The Amalgamated Press in August 1957
(and who was effectively an eye-witness), this particular installment was drawn
by Peter Woolcock, one of the regular artists of Playhour and Jack and Jill.
Not surprisingly, two key men
from Playhour became very important. One was Basil Reynolds, art editor of Jack
and Jill, Playhour and Tiny Tots since February 1956, who was appointed editor
of the latter in August 1957. Obviously, he was there to oversee all the
changes necessary to revamp the comic. The other one was David Roberts,
Playhour’s assistant editor, who continued to do what he did best – writing
stories. One of the new features was The New Nursery Rhymes that appeared on
the centre pages, with drawings in black, grey-wash and red-wash. Roberts
penned the first instalment with obvious ease and delight (illustrated by Ron
Embleton).
Unfortunately,
I do not own a complete run of Tiny Tots’ final years but I do know that The
New Nursery Rhymes continued right up to the very last issue of the comic. I
presume that Roberts wrote most of the scripts and the rhyming captions. For
instance: Tiny Tots No. 1327 (6 December 1958) has The New Nursery Rhymes ‘by
David Roberts’ on the centre pages. The artwork looks much older (taken from
the AP’s archives?), so it is possible Roberts wrote new rhyming couplets to go
with these antiquated drawings. The final issue of Tiny Tots - Companion paper
to Playhour and Jack and Jill, dated 24 January 1959 (No. 1334) still had The
New Nursery Rhymes on the centre pages.
The series was really a hotchpotch of
stories. Most were written by Roberts, some by Basil Reynolds (at least one
with drawings by Ron Nielsen), others were not credited at all. Some
installments were reprints of much older artwork with new rhyming captions. But
at one point the man with the ‘plump
figure and a somewhat seeded look’ (as Steve Holland described Roberts on
his BearAlley-blogspot), created a character that would go down in comics
history as a true masterpiece.
 |
| Photograph of David Roberts interviewing movie star Diana Dors; published in Top Spot for 25 October 1958, No. 1. The photo was taken in May or June, 1958. (courtesy of Colin Wyatt) |
Enter
Gulliver Guinea-Pig, one of the most endearing heroes ever to travel the World.
Created by David Roberts, this brave and enterprising guinea-pig experienced
the most exciting adventures between May 1958 and September 1965 in Playhour
weeklies, Playhour Annuals and a couple of books.
Come back soon for Part two!
