Important issues in 1973:
10th March, 1973 – first issue, free gift
17th March, 1973 – second issue, free gift
24th March, 1973 – third issue, free gift
21st April, 1973 (No. 7) – Easter issue
29th December, 1973 (No. 43) – Christmas issue
The comic started as a 36-page paper, SHIVER section was 20 pages and SHAKE
section – 16. Both had full colour front and back covers, there was a date and
IPC copyright year on both front covers; both sections had a coupon where
readers could rank their favourite features in Shiver and Shake. The spook and the elephant were always on
the front page (until issue 53 dated 9th March, 1974 when Frankie Stein took over)
while the back page was permanently reserved for Creepy Creations. The
full-colour front page of SHAKE pull-out section featured the Shake
strip; Moana Lisa and The Desert Fox took turns on the
colour back page and were occasionally ousted by Mirth Shakers that shared
the page with Disney Movee Cavalcade adverts. In an unlikely event if you chose
to follow the instructions on the front page of SHAKE section and separate
SHAKE from SHIVER by opening up staples on the centre pages, you’d indeed end
up with what looked like two self-contained papers.
|
Front page of SHAKE section in the first issue
of SHIVER AND SHAKE |
Strips that
started in the first issue (the ones highlighted in black
were in SHIVER section, while those in blue
– in SHAKE pull-out):
Shiver and Shake on the front page by Mike Lacey
Frankie Stein by Robert Nixon
Cackles from the Cave reader participation feature
The Duke’s Spook by Arthur Martin
Webster by Terry Bave
Scream Inn by Brian Walker
Biddy’s Beastly Bloomers by Sid Burgon
Who’d Kill Cockney Robin? By Tom Kerr
Shake by
Mike Lacey
Lolly Pop initially by Reg Parlett then by Robert Nixon and Sid Burgon
The Desert Fox by Tom Williams
Gal Capone by Murray Ball
The Fixer
Match of the Week, initially by Leo Baxendale, then by Mike Brown, then
by Mike Lacey
Damsel in Distress by Trevor Metcalfe
Shake a Leg editorial and Mirth Shaking Inventions reader participation features
Tough Nut and Softy Centre by Norman Mansbridge
Jail Birds
Sample Simon possibly by David Mostyn???
Moana Lisa by Peter Davidson
The Hand by Reg Parlett
Soggy the Sea Monster by Robert Nixon
Sweeny Toddler initially by Leo Baxendale
Horrornation St. by Tom Williams
Adrian’s Wall
Ye Haunted Lake possibly by Nigel Edwards???
Creepy Creations by Ken Reid
The first three issues came with free gifts. Here is how they were
advertised on the front covers of their respective issues:
The first issue came with four different gifts. Which one will you get? – ran the question on the front
cover. The original owner of my copy got the joke ‘pencil’, leaving me with
an empty package...
I gather from the description that a very similar freebie was offered with
BUSTER dated 25th November 1997:
Here are instructions how to use the free gifts that came with the first
and the second issues, and free gift advertisements in issues 1 and 2:
Quite a few of the strips from the first issue survived the
whole run of the comic (The Duke’s Spook, The Webster, Tough Nutt
and Softy Centre, The Hand and Creepy Creations). Two strips from
the first issue (Moana Lisa and Horrornation Street) nearly made it
to the end and ceased in the penultimate issue. Four strips outlived the home
comic by a good margin, they were Frankie Stein, Scream Inn, Lolly
Pop and Sweeny Toddler, all of which migrated to Whoopee! after Shiver and Shake folded in 1974. Sweeny Toddler must have
been the most successful of all because it outlived Whoopee! and continued in Whizzer
and Chips after 1985.
The comic didn’t have an Editor’s column like COR!! Instead, the cover
stars hosted reader participation features in their respective sections: Shiver
the spook had half-a-page entitled Cackles from the Cave and encouraged
readers to send their entries for the cacklesome contests in his section of the
paper, offering a pocket money prize for every item published:
Shake the elephant had a whole page entitled Shake a Leg. He invited
readers to join in all the fun features that he had in store for them in SHAKE
and was also generous with his pocket money prizes. Initially the Shake page
had two reader participation features. In Mirth-Shaking Inventions readers
were challenged to bend their imaginations and guess the purpose of different
weird objects. Answers were provided in upside-down illustrations on the same
page. The page also had Elephant Jokes (one Elephant joke
always appeared on the front page of the SHAKE section). Here is the first instalment
of Shake a Leg in No. 1:
A third column of Shake a Leg called Trunk
Call was added from issue No. 7 and was used to publish reader mail,
one or two letters a week. Predictably, the majority of the mail was about how
great the free gifts and the comic itself were and how necessary it was to
place a regular order with the newsagent because it sold so quickly. One reader
mentioned seeing the new comic advertised on the telly. Does anyone remember
what the TV ad was like?..
The letter in the first instalment of Trunk Call had a
comment that was signed by the Ed:
Later the comments disappeared and resumed only in issue 21 but were made
to sound as if they were by Shake the host of the column rather than the
Editor. Here is a selection of random Shake a Leg pages (the
number in the corner of the coupon represents the issue number):
Both cover stars used their best effort to promote the comic. Shiver
appeared in the ad in several issues and “a very special message from Shake”
was printed in issue No. 16:
The paper may have not had an editor's column, but readers were
well-familiar with the editor of SHIVER and his team because a strip called The
Shiver Givers started in the 4th issue of the comic (31st March, 1973)
and continued nearly to the end of the run. It featured the Editor of Shiver,
Miss Nightshade the secretary and the freaks that inhabited the Shiver Office,
all of whom were of course characters from Shiver
section. Here is how the new feature was introduced in the 3rd issue of the
paper (24th March, 1973):
That said, I spotted two messages signed by the Editor in issues 4 and 6
(31st March, 1973 and 14th April, 1973). Presumably they were in response to
letters from readers who wrote in to complain that their entries for the
various competitions posted in the first weeks were ignored.
The reaction of readers to the various contests in the new comic must have
been quite overwhelming. The amount of entries for the Creepy Creations contest
soon prompted the editors to add a page of Creepy
Creations Runners-Up offering a weekly selection of the entries that didn’t
quite make it to the star-spot on the back page but fully deserved to appear in
print and attract a prize of 50 p. Creepy
Creations Runners Up first appeared in issue No. 7 (21st April, 1973) and
continued until issue No. 47 (26th January, 1974). Here are some nice examples:
Entries for SHAKE’s Mirth Shaking
Inventions contest must have also been pouring in in large numbers: EXTRA Mirth Shaking Inventions was
included for the first time in issue No. 8 (28th April, 1973) and appeared
semi-regulary for a few months. Another Shake feature called Mirth
Shakers was added from issue No. 28 (15th September, 1973) and appeared
ocasionally until No. 63 (18th May, 1974):
Scream Inn challenge must have stirred the strongest
reaction among readers, prompting the Innkeeper to make this extraordinary
statement in issue No. 13 (2nd June, 1973):
The challenge was only resumed in the first combined issue of Whoopee and Shiver and Shake some 16
months later.
Let’s take a look at the developments of the character lineup. Frankie
Stein was 1 ½ pages long in the first three issues but was promoted to
two full pages from issue No. 4 (31st March, 1973). The first major changes in
the lineup took effect from issue No. 22 (4th August, 1973) when as many as
four new strips were introduced: Ghouldilocks and Grimly
Feendish replaced Adrian’s Wall and Biddy's
Beastly Bloomer in SHIVER while Charlie Williams and Wizards
Anonymous took the place of Gal Capone and Sample Simon in SHAKE.
This is how the arrival of the 4 new features was announced in SHIVER AND SHAKE
No. 21 (28th July, 1973):
Adventure serials deserve a special mention because they were puzzles in
themselves where readers were encouraged to follow the story and look for clues
to solve the mystery, or plot the characters’ travels on the map to enter for a
prize draw in the end.
The last thing worthwhile mentioning is the start of the Star
Guest feature in issue No. 17 (30th June, 1973). Different star
characters from IPC companion comics appeared in the pages of Shiver and Shake (just like Shiver and Shake stars were showcased
in other comics). By then Knockout
had already merged into WHIZZER AND CHIPS, so in the middle of 1973 the
exchanges involved just COR!!, SHIVER AND
SHAKE and WHIZZER AND CHIPS. WHOOPEE! joined in later on.
Speaking of advertisements in SHIVER AND SHAKE,
they promoted developments in the life of the paper (such as the arrival of new
characters or the Christmas Holiday Special), new characters/free gifts in
sister publications (COR!! in particular) and important market developments,
like first issues of new papers (such as Football
Star or Goofy and Also Pluto)
or mergers of the existing ones (Knockout
and Whizzer and Chips).
Commercial ads promoted Cadbury’s chocolates, Disney movies and products,
chewing gum, post stamps, Scripto colours, Chimp patches and the gold spinner
from Revell.
Here is the front cover of the 1973 Christmas
issue, followed by a picture of the original artwork kindly sent to me by my
mate Derek who took it before selling the piece on eBay some time ago:
Strips and features that started later in 1973:
Shiver Givers
Creepy Creations Runners-up
Comics College
The Terrible Trail to Taggart's Treasure
(adventure, 2 pages)
Star Guest from COR!!, Whizzer and Chips
Ghoudilocks
Charlies Williams
Wizards Anonymous (2 pages)
Grimly Feendish
Extra Mirth-Shaking Inventions
Eagle-Eye (adventure, 2 pages)
Malice in Wonderland (adventure, 2 pages)
Strips that ended in 1973:
Biddy’s Beastly Bloomers
Who'd Kill Cockney Robin? (reached the
natural end)
Gal Capone
Jail Birds
Sample Simon
Adrian’s Wall
Ye Haunted Lake
Comics College
The Terrible Trail to Taggart's Treasure (reached
the natural end)
Malice in Wonderland (reached the natural end)
Shiver and Shake managed a
special and an annual in its first year but I’ll leave them for later because
this post is already way too long as it is...
A very interesting post - lots of scans and photos! One thing I'm suprised by is that Moana Lisa survived for so long - I found that strip awful!
ReplyDeleteGood to see that so many entries must have been coming in for their competitions! If that is the case, I'm suprised the comic folded so quickly!
As George said great the readers responded in a big way!!...you are brilliant at doing comic reviews in such interesting details..loved the original art which must be Mike Lacey...
ReplyDeleteThx very much for the effort here. I loved this comic and brings back very fond memories. I remember my mom buying the first issue for me on a dark night!
ReplyDeleteWoah. Just realised I had that joke biscuit for years. So much so that I forgot where it came from. The stickers from issue 3 bring back great memories. My parents were redecorating the kitchen and allowed me to place the stickers on the wall prior to being plastered over by wallpaper. Over the years as we redecorated I would get a glimpse of the stickers as I peeled the old wall paper away. I loved Creepy Creations and Frankie Stein.I did eventually give the comics (a full set) awaybut the memories lingered. Eventually in the early days of ebay I managed to get a complete set - near mint with some of the original advertising cards which used to be inserted by the distributer.
ReplyDeleteThanks for sharing your memories, Andy, I am happy the post helped bring them back :) I'd be very interested to see pictures of the advertising cards. Were they for Shiver and Shake? Would it be too much trouble if I asked you to send me some? I believe they'd make an interesting blogpost.
DeleteHi - they weren't for Shiver and Shake but as I recall for a set of encyclopedias - very typical of the day and similar to the junkmail you get when you buy magazines today. Still a good time capsule and indicative of my suspicion that the person who sold me them never bothered reading Shiver and shakes when they were bought (as I assumed the junkmail would no longer be present if they had). As I recall I found only 2-3 in all. I'll dig them out as I kept them in the issue they were inserted. I can get a ho res photo to you in a few days.
ReplyDeleteAh, those. I have one or two inside my Shiver and Shake copies myself :) I wonder if yours are different.
Deletei remember buying the second issue of shiver and shake purely for the screamer whistle it was great .i passed on the first because i tought the gifts were a bit lame.
ReplyDeletefrankie stien was probably the first cartoon character i nailed drawing wise i could do a fair rendition of him. thanks so much for posting, these comics had a huge infuence on me and still do.
A few weeks ago l saw two shiver and shake hard backs wish l had bought them. Funny story my mother bought it back from the news agent and said Pam l got your squeeze and shake. I said you what! Good l said but it's called shiver and shake then we burst out laughing!!.
ReplyDelete