welcome and enjoy!

Hi and welcome to my blog about comics from other people’s childhood! It is dedicated primarily to British humour comics of the 60s and 70s. The reason they are not from my childhood is simply because I didn’t live in the UK back then (nor do I live there now). I knew next to nothing about them until fairly recently but since then I’ve developed a strong liking for the medium and amassed a large collection, including a number of complete or near complete sets. My intention is to use this blog as a channel for sharing my humble knowledge about different titles, favourite characters and creators as I slowly research my collection.

QUICK TIP: this blog is a sequence of posts covering one particular comic at a time. The sequence follows a certain logic, so for maximum results it is recommended that the blog is read from the oldest post up.

Copyright of all images and quotations used here is with their respective owners. Any such copyrighted material is used exclusively for educational purposes and will be removed at first notice. All other text copyright Irmantas P.



Friday, January 11, 2013

SHIVER & SHAKE ADS IN IPC COMPANION COMICS



Let’s take a look at how the arrival of the new comic was advertised in IPC companion papers. As was the tradition, other comics started making small noises about a new sister publication by running half-page announcements a week in advance. This one is from Whizzer and Chips dated 3rd March, 1973:


Big news was dropped on the day when the first issue of Shiver and Shake became available in the 'paper shops'. Companion comics ran a four page advertisement on the centre pages. Here is how it looked in Whizzer and Chips dated 10th March, 1973:

 

Two different layouts of the advertisement were used to promote the second issue of Shiver and Shake and the free gift that came with it. Here is the ad from Buster followed by one from COR!!, both dated 17th March, 1973.


The third issue and the free gift were promoted with a full page ad. This one is from COR!! dated 24th March, 1973:


Later on Shiver and Shake ads appeared regularly in most IPC companion papers. Here are some examples from Whizzer and Chips from 1973 and 1974:


I find this plug particularly interesting because it was on the cover of another comic:

 

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